:root {
  --red: #b42821;
  --red-dark: #791812;
  --red-bright: #d53c2f;
  --gold: #bf9452;
  --gold-light: #ecd4a7;
  --cream: #fbf6ed;
  --warm: #f2e7d7;
  --ink: #251a17;
  --ink-soft: #665650;
  --line: rgba(71, 43, 35, .13);
  --white: #fffdf9;
  --shadow: 0 22px 54px rgba(47, 20, 14, .1);
  --radius: 26px;
  --container: min(1200px, calc(100vw - 48px));
}

* {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
}

body {
  color: var(--ink);
  background: var(--cream);
  font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif;
  -webkit-font-smoothing: antialiased;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

p {
  color: var(--ink-soft);
  line-height: 1.88;
}

.container {
  width: var(--container);
  margin: 0 auto;
}

.announcement {
  height: 42px;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 20px;
  color: rgba(255, 247, 232, .92);
  font-size: 13px;
  letter-spacing: .08em;
  background: var(--red-dark);
}

.announcement strong {
  color: #fff;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  height: 80px;
  background: rgba(255, 253, 249, .96);
  border-bottom: 1px solid var(--line);
  backdrop-filter: blur(16px);
}

.nav-wrap {
  height: 100%;
  display: flex;
  align-items: center;
  gap: 36px;
}

.site-brand {
  min-width: 218px;
  display: flex;
  align-items: center;
  gap: 12px;
}

.site-brand img {
  width: 52px;
  height: 52px;
  object-fit: contain;
  border-radius: 50%;
}

.brand-name {
  display: block;
  color: var(--red);
  font-family: "STKaiti", "KaiTi", "Songti SC", serif;
  font-size: 28px;
  font-weight: 700;
  letter-spacing: .1em;
  line-height: 1;
}

.brand-tag {
  display: block;
  margin-top: 5px;
  color: var(--gold);
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .28em;
}

.site-nav {
  flex: 1;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 34px;
}

.site-nav a {
  position: relative;
  color: #45342f;
  font-size: 15px;
  font-weight: 500;
  padding: 30px 0;
}

.site-nav a::after {
  content: "";
  position: absolute;
  left: 50%;
  bottom: 19px;
  width: 0;
  height: 2px;
  transform: translateX(-50%);
  background: var(--red);
  transition: width .25s ease;
}

.site-nav a:hover::after,
.site-nav a.active::after {
  width: 100%;
}

.nav-call {
  display: flex;
  align-items: center;
  gap: 14px;
  white-space: nowrap;
}

.nav-call small {
  display: block;
  margin-bottom: 3px;
  color: #87716b;
  font-size: 11px;
}

.nav-call strong {
  color: var(--red);
  font-size: 17px;
  letter-spacing: .04em;
}

.menu-toggle {
  display: none;
  width: 44px;
  height: 44px;
  border: 1px solid var(--line);
  background: #fff;
  border-radius: 50%;
  cursor: pointer;
}

.menu-toggle span {
  display: block;
  width: 18px;
  height: 2px;
  margin: 4px auto;
  background: var(--red);
}

.btn {
  display: inline-flex;
  justify-content: center;
  align-items: center;
  min-height: 52px;
  padding: 0 30px;
  border-radius: 999px;
  color: #fff;
  background: var(--red);
  font-size: 15px;
  font-weight: 700;
  letter-spacing: .08em;
  transition: transform .2s ease, box-shadow .2s ease, background .2s ease;
}

.btn:hover {
  transform: translateY(-2px);
  background: var(--red-bright);
  box-shadow: 0 12px 28px rgba(180, 40, 33, .22);
}

.btn-outline {
  color: var(--red);
  background: transparent;
  border: 1px solid rgba(180, 40, 33, .36);
}

.btn-outline:hover {
  color: #fff;
}

.btn-light {
  color: var(--red-dark);
  background: #fff;
}

.btn-light:hover {
  color: var(--red);
  background: #fffaf2;
}

.hero {
  position: relative;
  overflow: hidden;
  padding: 68px 0 78px;
  background:
    radial-gradient(circle at 80% 10%, rgba(205, 153, 79, .23), transparent 33%),
    linear-gradient(120deg, #fff9ee 0%, #fff8ed 45%, #f1e3cd 100%);
}

.hero::before {
  content: "虔香拌";
  position: absolute;
  right: -20px;
  bottom: -50px;
  color: rgba(123, 40, 28, .045);
  font-family: "STKaiti", "KaiTi", serif;
  font-size: clamp(150px, 20vw, 300px);
  font-weight: 700;
  letter-spacing: .1em;
}

.hero-grid {
  position: relative;
  display: grid;
  grid-template-columns: .94fr 1.06fr;
  align-items: center;
  gap: 54px;
  z-index: 1;
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 18px;
  color: var(--red);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: .32em;
}

.eyebrow::before {
  content: "";
  width: 34px;
  height: 1px;
  background: var(--gold);
}

.hero h1 {
  margin-bottom: 20px;
  color: var(--red-dark);
  font-family: "STKaiti", "KaiTi", "Songti SC", serif;
  font-size: clamp(56px, 6.4vw, 84px);
  line-height: 1.08;
  letter-spacing: .12em;
}

.hero h1 span {
  display: block;
  margin-top: 15px;
  color: var(--ink);
  font-family: inherit;
  font-size: clamp(27px, 3vw, 39px);
  letter-spacing: .16em;
}

.hero-copy {
  max-width: 440px;
  margin-bottom: 32px;
  font-size: 16px;
}

.hero-actions {
  display: flex;
  gap: 15px;
  margin-bottom: 38px;
}

.hero-points {
  display: flex;
  gap: 28px;
}

.hero-point strong {
  display: block;
  color: var(--red);
  font-family: Georgia, serif;
  font-size: 28px;
  line-height: 1;
}

.hero-point span {
  display: block;
  margin-top: 9px;
  color: #76625c;
  font-size: 12px;
  letter-spacing: .08em;
}

.hero-media {
  position: relative;
  padding: 22px 46px 48px 8px;
}

.hero-main-image {
  width: 100%;
  height: clamp(430px, 46vw, 540px);
  object-fit: cover;
  border-radius: 38px 8px 38px 8px;
  box-shadow: 0 32px 74px rgba(58, 29, 19, .2);
}

.hero-store-card {
  position: absolute;
  right: 0;
  bottom: 5px;
  display: flex;
  gap: 14px;
  align-items: center;
  width: 258px;
  padding: 13px;
  border-radius: 16px;
  background: #fff;
  box-shadow: var(--shadow);
}

.hero-store-card img {
  width: 74px;
  height: 86px;
  object-fit: cover;
  border-radius: 10px;
}

.hero-store-card strong {
  display: block;
  margin-bottom: 5px;
  font-size: 14px;
}

.hero-store-card span {
  color: #806c64;
  font-size: 12px;
  line-height: 1.6;
}

.brand-strip {
  color: #fbecd1;
  background: var(--red);
}

.brand-strip .container {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}

.strip-item {
  padding: 26px 20px;
  border-left: 1px solid rgba(255, 231, 196, .2);
  text-align: center;
}

.strip-item:last-child {
  border-right: 1px solid rgba(255, 231, 196, .2);
}

.strip-item strong {
  display: block;
  margin-bottom: 7px;
  color: #fff;
  font-size: 18px;
  letter-spacing: .12em;
}

.strip-item span {
  font-size: 12px;
  letter-spacing: .12em;
}

.section {
  padding: 86px 0;
}

.section-white {
  background: var(--white);
}

.section-dark {
  color: #fff;
  background: #261714;
}

.section-heading {
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: 30px;
  margin-bottom: 42px;
}

.section-heading h2 {
  margin-top: 12px;
  font-family: "STKaiti", "KaiTi", "Songti SC", serif;
  font-size: clamp(34px, 4vw, 46px);
  font-weight: 700;
  letter-spacing: .08em;
  line-height: 1.28;
}

.section-heading p {
  max-width: 400px;
}

.product-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}

.product-card {
  position: relative;
  overflow: hidden;
  min-height: 440px;
  border-radius: 18px;
  background: #eee;
}

.product-card img {
  width: 100%;
  height: 100%;
  min-height: 440px;
  object-fit: cover;
  transition: transform .45s ease;
}

.product-card:hover img {
  transform: scale(1.045);
}

.product-caption {
  position: absolute;
  inset: auto 0 0;
  padding: 66px 23px 23px;
  color: #fff;
  background: linear-gradient(transparent, rgba(24, 12, 9, .85));
}

.product-caption small {
  display: block;
  margin-bottom: 7px;
  color: var(--gold-light);
  font-size: 11px;
  letter-spacing: .22em;
}

.product-caption h3 {
  margin-bottom: 6px;
  font-size: 22px;
  letter-spacing: .08em;
}

.product-caption p {
  color: rgba(255,255,255,.75);
  font-size: 13px;
  line-height: 1.6;
}

.split {
  display: grid;
  grid-template-columns: .9fr 1.1fr;
  align-items: center;
  gap: 66px;
}

.photo-pair {
  position: relative;
  min-height: 570px;
}

.photo-pair .portrait {
  width: 71%;
  height: 540px;
  object-fit: cover;
  border-radius: 12px 12px 80px 12px;
}

.photo-pair .inset {
  position: absolute;
  right: 0;
  bottom: 16px;
  width: 46%;
  height: 285px;
  object-fit: cover;
  border: 9px solid var(--white);
  border-radius: 14px;
  box-shadow: var(--shadow);
}

.split-content h2 {
  margin: 16px 0 22px;
  font-family: "STKaiti", "KaiTi", serif;
  font-size: clamp(35px, 4vw, 50px);
  line-height: 1.35;
  letter-spacing: .08em;
}

.split-content p {
  margin-bottom: 16px;
  font-size: 15px;
}

.values {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
  margin: 29px 0 34px;
}

.value {
  padding: 18px 12px;
  border: 1px solid var(--line);
  border-radius: 12px;
  text-align: center;
}

.value strong {
  display: block;
  margin-bottom: 8px;
  color: var(--red);
  font-size: 16px;
}

.value span {
  color: var(--ink-soft);
  font-size: 12px;
}

.category-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
}

.category-card {
  padding: 34px 26px;
  border: 1px solid rgba(191, 148, 82, .3);
  background: #fffaf1;
  transition: background .2s ease, transform .2s ease;
}

.category-card:hover {
  transform: translateY(-4px);
  background: #fff;
}

.category-card small {
  color: var(--gold);
  font-size: 12px;
  letter-spacing: .2em;
}

.category-card h3 {
  margin: 14px 0 12px;
  font-size: 23px;
}

.franchise-panel {
  position: relative;
  overflow: hidden;
  display: grid;
  grid-template-columns: 1fr .9fr;
  gap: 46px;
  padding: 58px 62px;
  border-radius: var(--radius);
  background: var(--red);
}

.franchise-panel::after {
  content: "0";
  position: absolute;
  right: 25px;
  bottom: -92px;
  color: rgba(255,255,255,.08);
  font-family: Georgia, serif;
  font-size: 330px;
  font-weight: bold;
}

.franchise-panel .eyebrow {
  color: var(--gold-light);
}

.franchise-panel h2 {
  margin: 18px 0;
  color: #fff;
  font-family: "STKaiti", "KaiTi", serif;
  font-size: clamp(40px, 4vw, 54px);
  letter-spacing: .08em;
}

.franchise-panel p {
  color: rgba(255,247,231,.78);
}

.benefits {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 12px;
}

.benefit {
  padding: 20px;
  border-radius: 12px;
  color: #fff;
  background: rgba(255,255,255,.11);
  border: 1px solid rgba(255,255,255,.13);
}

.benefit strong {
  display: block;
  margin-bottom: 8px;
  font-size: 16px;
}

.benefit span {
  color: rgba(255,247,231,.76);
  font-size: 13px;
}

.store-layout {
  display: grid;
  grid-template-columns: .85fr 1.15fr;
  gap: 28px;
}

.store-info {
  padding: 44px;
  color: #fff;
  background: #281916;
  border-radius: 18px;
}

.store-info h2 {
  margin: 18px 0 28px;
  font-family: "STKaiti", "KaiTi", serif;
  font-size: 38px;
  letter-spacing: .08em;
}

.detail {
  padding: 18px 0;
  border-top: 1px solid rgba(255,255,255,.14);
}

.detail label {
  display: block;
  margin-bottom: 7px;
  color: var(--gold-light);
  font-size: 11px;
  letter-spacing: .2em;
}

.detail p,
.detail a {
  color: rgba(255,255,255,.86);
  line-height: 1.7;
}

.store-photos {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.store-photos img {
  width: 100%;
  height: 530px;
  object-fit: cover;
  border-radius: 18px;
}

.cta-bar {
  padding: 48px 0;
  color: #fff;
  background: var(--red-dark);
}

.cta-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 30px;
}

.cta-row h2 {
  margin-bottom: 7px;
  font-family: "STKaiti", "KaiTi", serif;
  font-size: 34px;
  letter-spacing: .1em;
}

.cta-row p {
  color: rgba(255,255,255,.72);
}

.cta-actions {
  display: flex;
  gap: 12px;
}

.page-hero {
  padding: 72px 0 68px;
  color: #fff;
  background:
    linear-gradient(90deg, rgba(54,17,14,.92), rgba(116,27,21,.78)),
    url("../images/signature-goose.jpg") center / cover;
}

.page-hero h1 {
  margin: 16px 0 13px;
  font-family: "STKaiti", "KaiTi", serif;
  font-size: clamp(43px, 5vw, 60px);
  letter-spacing: .12em;
}

.page-hero p {
  max-width: 560px;
  color: rgba(255,249,237,.82);
  font-size: 16px;
}

.page-hero .eyebrow {
  color: var(--gold-light);
}

.article-shell {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 305px;
  gap: 46px;
  align-items: start;
}

.article h2 {
  margin: 43px 0 17px;
  font-family: "STKaiti", "KaiTi", serif;
  color: var(--red-dark);
  font-size: 34px;
  letter-spacing: .08em;
}

.article h2:first-child {
  margin-top: 0;
}

.article h3 {
  margin: 25px 0 10px;
  font-size: 20px;
}

.article p {
  margin-bottom: 15px;
}

.sidebar-card {
  position: sticky;
  top: 108px;
  padding: 29px;
  border-radius: 18px;
  background: #fff;
  box-shadow: var(--shadow);
}

.sidebar-card h3 {
  margin: 14px 0 14px;
  color: var(--red-dark);
  font-size: 25px;
}

.sidebar-card .btn {
  width: 100%;
  margin-top: 22px;
}

.tiles {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.tile {
  padding: 29px 24px;
  border-radius: 14px;
  background: #fff;
  border: 1px solid var(--line);
}

.tile .num {
  color: var(--gold);
  font-family: Georgia, serif;
  font-size: 34px;
}

.tile h3 {
  margin: 13px 0 9px;
  font-size: 19px;
}

.tile p {
  font-size: 14px;
}

.menu-showcase {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}

.menu-item {
  overflow: hidden;
  border-radius: 17px;
  background: #fff;
  box-shadow: 0 12px 35px rgba(39,22,16,.06);
}

.menu-item img {
  width: 100%;
  height: 260px;
  object-fit: cover;
}

.menu-item-body {
  padding: 23px 23px 25px;
}

.menu-item-body small {
  color: var(--gold);
  letter-spacing: .2em;
}

.menu-item-body h3 {
  margin: 9px 0 8px;
  font-size: 22px;
}

.process {
  counter-reset: steps;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 13px;
}

.process-card {
  padding: 28px 20px;
  background: #fff;
  border-top: 3px solid var(--gold);
}

.process-card::before {
  counter-increment: steps;
  content: "0" counter(steps);
  display: block;
  margin-bottom: 19px;
  color: var(--gold);
  font: 28px Georgia, serif;
}

.process-card h3 {
  margin-bottom: 10px;
  font-size: 17px;
}

.process-card p {
  font-size: 13px;
}

.faq-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px;
}

.faq {
  padding: 24px;
  border: 1px solid var(--line);
  border-radius: 12px;
  background: #fff;
}

.faq h3 {
  margin-bottom: 10px;
  color: var(--red-dark);
  font-size: 17px;
}

.site-footer {
  padding: 58px 0 25px;
  color: rgba(255,255,255,.7);
  background: #211411;
}

.footer-grid {
  display: grid;
  grid-template-columns: 1.35fr .8fr 1fr 1fr;
  gap: 38px;
  padding-bottom: 42px;
}

.footer-brand {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 18px;
  color: #fff;
  font-family: "STKaiti", "KaiTi", serif;
  font-size: 29px;
  font-weight: bold;
  letter-spacing: .12em;
}

.footer-brand img {
  width: 48px;
  height: 48px;
  border-radius: 50%;
}

.footer-col h4 {
  margin-bottom: 17px;
  color: var(--gold-light);
  font-size: 14px;
  letter-spacing: .2em;
}

.footer-col a,
.footer-col p {
  display: block;
  margin-bottom: 9px;
  color: rgba(255,255,255,.67);
  font-size: 14px;
  line-height: 1.7;
}

.footer-col a:hover {
  color: #fff;
}

.copyright {
  display: flex;
  justify-content: space-between;
  gap: 18px;
  padding-top: 23px;
  border-top: 1px solid rgba(255,255,255,.12);
  color: rgba(255,255,255,.47);
  font-size: 12px;
}

.mobile-contact {
  display: none;
}

.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition: opacity .6s ease, transform .6s ease;
}

.reveal.visible {
  opacity: 1;
  transform: translateY(0);
}

@media (max-width: 1050px) {
  .nav-wrap {
    gap: 18px;
  }

  .site-nav {
    gap: 19px;
  }

  .nav-call small {
    display: none;
  }

  .product-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}

@media (max-width: 820px) {
  :root {
    --container: min(100vw - 32px, 540px);
  }

  body {
    padding-bottom: 62px;
  }

  .announcement {
    height: 38px;
    gap: 9px;
    font-size: 11px;
  }

  .site-header {
    height: 68px;
  }

  .site-brand {
    min-width: 0;
    flex: 1;
  }

  .site-brand img {
    width: 45px;
    height: 45px;
  }

  .brand-name {
    font-size: 24px;
  }

  .brand-tag {
    font-size: 9px;
  }

  .menu-toggle {
    display: block;
  }

  .nav-call {
    display: none;
  }

  .site-nav {
    position: fixed;
    top: 106px;
    left: 0;
    right: 0;
    display: none;
    flex-direction: column;
    gap: 0;
    padding: 16px 25px 25px;
    background: #fffdf9;
    border-bottom: 1px solid var(--line);
    box-shadow: 0 20px 30px rgba(36,20,16,.08);
  }

  .site-nav.open {
    display: flex;
  }

  .site-nav a {
    width: 100%;
    padding: 15px 4px;
    border-bottom: 1px solid var(--line);
  }

  .site-nav a::after {
    display: none;
  }

  .hero {
    padding: 44px 0 46px;
  }

  .hero-grid,
  .split,
  .franchise-panel,
  .store-layout,
  .article-shell {
    grid-template-columns: 1fr;
    gap: 34px;
  }

  .hero h1 {
    font-size: 53px;
  }

  .hero h1 span {
    font-size: 27px;
  }

  .hero-actions {
    flex-direction: column;
  }

  .hero-actions .btn {
    width: 100%;
  }

  .hero-points {
    justify-content: space-between;
    gap: 12px;
  }

  .hero-media {
    padding: 0 22px 45px 0;
  }

  .hero-main-image {
    height: 330px;
    border-radius: 24px 6px 24px 6px;
  }

  .hero-store-card {
    width: 233px;
  }

  .brand-strip .container,
  .category-grid,
  .tiles,
  .menu-showcase,
  .faq-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .strip-item {
    padding: 20px 8px;
  }

  .section {
    padding: 58px 0;
  }

  .section-heading {
    display: block;
    margin-bottom: 29px;
  }

  .section-heading p {
    margin-top: 13px;
  }

  .product-grid {
    gap: 11px;
  }

  .product-card,
  .product-card img {
    min-height: 255px;
  }

  .product-caption {
    padding: 46px 14px 14px;
  }

  .product-caption h3 {
    font-size: 18px;
  }

  .product-caption p {
    display: none;
  }

  .photo-pair {
    min-height: 460px;
  }

  .photo-pair .portrait {
    height: 430px;
  }

  .photo-pair .inset {
    height: 216px;
  }

  .values {
    gap: 7px;
  }

  .value {
    padding: 14px 6px;
  }

  .category-card {
    padding: 23px 18px;
  }

  .category-card h3 {
    font-size: 19px;
  }

  .franchise-panel {
    padding: 40px 23px;
  }

  .benefits {
    gap: 8px;
  }

  .benefit {
    padding: 16px 13px;
  }

  .store-info {
    padding: 30px 23px;
  }

  .store-photos img {
    height: 340px;
  }

  .cta-row,
  .cta-actions,
  .copyright {
    flex-direction: column;
    align-items: flex-start;
  }

  .cta-actions .btn {
    width: 100%;
  }

  .page-hero {
    padding: 50px 0;
  }

  .page-hero h1 {
    font-size: 42px;
  }

  .menu-item img {
    height: 180px;
  }

  .menu-item-body {
    padding: 16px;
  }

  .menu-item-body h3 {
    font-size: 18px;
  }

  .process {
    grid-template-columns: repeat(2, 1fr);
  }

  .sidebar-card {
    position: static;
  }

  .footer-grid {
    grid-template-columns: 1fr 1fr;
    gap: 31px 18px;
  }

  .mobile-contact {
    position: fixed;
    bottom: 0;
    left: 0;
    right: 0;
    z-index: 30;
    display: grid;
    grid-template-columns: 1fr 1fr;
    height: 62px;
    box-shadow: 0 -4px 17px rgba(30, 15, 10, .12);
  }

  .mobile-contact a {
    display: flex;
    align-items: center;
    justify-content: center;
    color: #fff;
    background: var(--red-dark);
    font-size: 15px;
    font-weight: bold;
  }

  .mobile-contact a:last-child {
    background: var(--red);
  }
}

@media (max-width: 480px) {
  .brand-strip .container,
  .tiles,
  .menu-showcase {
    grid-template-columns: 1fr;
  }

  .category-grid {
    grid-template-columns: 1fr 1fr;
  }
}